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Key Traits of a Successful Singapore Companies

Success is vital to any company. You won’t find one formula explaining to you what makes a company successful. Some companies are just better than others. Though you can’t completely quantify what makes a business successful, many of the most successful companies have the same things in common.

In this article, we’ll take a look at four key attributes that make a company successful.

Customer-Centric Strategy

A customer-centric company is more than a company that offers good services. Customer centricity is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits.

It means offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process. It’s a strategy that’s based on putting your customer first.

The customer journey from start to finish should be designed so that all sales activities and communication are aimed at helping the customer achieve short and long-term success. To be fully effective, customer-centric selling should go beyond the sales department – to your customer service, marketing, and account management teams as well.

Suppliers Relationship Management

SRM is the discipline of strategically planning for, and managing, all interactions with third party organizations that supply goods and/or services to an organization in order to maximize the value of those interactions.

At CulturalManagement.org we believe finding good suppliers and maintaining solid relations with them can be an invaluable tool in the quest for business success and expansion. In fact, a business can only be as good as the suppliers with whom it works. The typical goal of SRM is to streamline and improve processes between a buyer and its suppliers – the organizations that supply the goods and services.

Suppliers are often a procurement organization’s secret competitive weapon, their hidden resource, their competitive edge. Leading companies develop tailored supply strategies that are directly linked to their corporate strategies.

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Understanding Consumers and Market Segments

Surviving the Recession

Savvy network marketer and other home based business owners know that just because consumer spending habits change doesn't mean they still won't spend that money. The trick to marketing in a recession is to understand how the consumer behaves in times like these. Keep reading and I'll explain a little about the factors affecting consumer behavior that can help you get better leads and more profits.

Characteristics Influencing Consumer Behavior

It is always important to understand your targeted consumer but never more so than during tough financial times. Marketing in a recession carries with it a new level of complexity. Consumers are much more careful about where and how they spend their money.

If you are going to win over those leads, you'll have to deepen your understanding of them and know what their concerns area. Use this information to tailor your USP (Unique Selling Proposition) to one that will provide solutions to their problems and concerns.

Four Main Elements of Consumer Behavior

Cultural factors play a very big role in consumer behavior. Social class, buyer behavior and subculture elements each go into determining the ultimate behavior of the consumer. During times of economic hardship, a good approach here is to first identify with the consumer on their individual social class perspective. For example, middle class families in this country are experiencing a credit crisis unlike anything they've ever seen.

Social factors are another element to a consumer's purchasing habits. What their family status is, what roles they take on both in their family, job and community will affect how they spend. Try to determine the familial role of your leads, are they the decision makers? Market to them by showing them how your business, product or service can benefit the lives of everyone in their life.

Personal elements such as age, occupation, lifestyle and personality all play important roles. Try to group their personality into on of four types: care giver, money driven, social butterfly or analytical thinker and tailor your marketing approach to their specific personalities.

Finally, there are psychological factors at play here as well. Motivation, perception, beliefs and attitudes can all affect a buyer's behavior. This is where it is most useful to take a preemptive approach in defining all the benefits of what you have to offer.

It Takes Practice

If you are new to the study of consumer behavior because you want to improve your results in marketing in a recession, this may take a little practice before you can master it. As you go through your day, think about these factors and observe those around you. With a little practice this process will become almost instinctual and can really improve your business' results.

Business Resilience

Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business operations and safeguarding people, assets and overall brand equity. It is the process of creating systems of prevention and recovery to deal with potential threats to a company.

Business resilience planning at CulturalManagement relies on identifying essential functions and prioritizing what is critical to be performed in times of distress. A critical step in becoming a resilient organization is understanding what your vulnerabilities are so that you can prepare to stay in business.

Most concerning threats that lead to business disruptions include cyber attacks, data breach, acts of terrorism, fire, unplanned IT and telecom outages, and adverse weather among others.

Careful business resilience planning can mitigate the impacts of a disruption and allow your business to continue to function or to return to normal more quickly.

Employee Job Satisfaction

Job satisfaction is the feeling of contentment or a sense of accomplishment, which an employee derives from his/her job. Job satisfaction is all about an individual’s feelings about the work, work environment, pay, organization culture, job security and so on. Successful companies provide a high level of job satisfaction to its employees.

Fortunately, job satisfaction is dependent on a variety of factors, many of which are within an organization’s control. Key factors include engagement, praise and appreciation, compensation, motivation, culture and work-life balance.

While these traits alone don’t necessarily tell the whole story, at CulturalManagement they are important factors in evaluating whether a company might be recognized globally as a successful one.