Being a member of Focus Groups you would know employee job satisfaction is one of the key goals of all successful companies. Happy employees are more loyal to the company and its vision. They go the extra mile to achieve company goals.
Dissatisfied workers experience lower productivity in the workplace, poorer performance, more job stress, and higher turnover rates. Moreover, low job satisfaction can result in low morale and low loyalty to the company itself and to any outside Focus Groups.
Job satisfaction is defined as the extent to which employees feel self-motivated and satisfied with their job. Employee satisfaction covers the basic concerns and needs of employees, and is essential to the success of any business. Job satisfaction is a combination of intrinsic (kind of work) and extrinsic (working condition) factors. Salary, promotion, work-life balance, recognition and appraisals are important factors to be considered in employee satisfaction.
Make strategic decisions to create a culture of engagement and satisfaction. Engaged employees have a strong sense of purpose and leadership. They add value by pushing limits, driving growth and innovation. Employee satisfaction is one of the key metric that can help determine overall health of an organization, which is why many organizations employ regular surveys to measure and track employee satisfaction over time. As a Focus Groups you would understand that this is one way to assess whether your team is happy and engaged at work. It is critical for employee retention. Sadly, CulturalManagement has observed that this has decreased significantly over the past twenty years.
At CulturalManagement we guide you on how to easily collect and understand employee feedback to create an action plan that works. Few ways a company can improve employee job satisfaction:
- Provide a positive working environment.
- Rewards and recognition.
- Make work-life balance a priority.
- Develop skills and potential of workforce.
- Create open and honest communication channels.
Look at how times have changed. There was a time when the purpose of having a contract between vendor and a vendee was simply to establish the terms of their relationship and the manner by which prospective business relationship is to be conducted. Remember the old days of a deal with just a handshake? How about "my word is my bond"? Those days are long gone and one must protect the company from any shady deals.
As soon as the terms of the contract are spelled out which are simple, concise and straightforward, you are ready to affix your signature and seal the agreement. That is basically contract management in a nutshell.
However, if you are talking of software license agreements, things will be quite different from your conventional contracts and the application of the principles related to vendor management will have a different complexion. If you are availing of one of these software packages which are governed by license agreements then it is essential that you spend a moment to study the fine prints of the terms and conditions as it is important that you understand every detail of its provision. This is how the principles of contract management are applied under agreements involving the purchase of software packages.
An effective contract management involving software packages will require you to focus on the prices and other legal provisions that are included in the agreement. The price is usually cited in the legal disclaimers about system performance and quality. This section of the contract is an essential component and it is important that you analyze if you are satisfied would this kind of relationship as what is indicated is what you will receive and nothing more. In your approach for relevant principles and techniques of vendor management, it is important that you are aware of what the vendor commits to provide you and the legal remedies available to you in case of disputes and disagreements.
It is imperative that you consider all provisions including those outside the contract price and major legal issues. If you feel that the contract presented by a vendor seems to be disadvantageous or deficient in substance in protecting your interest, the problem is not in the contract. There are some things that you might have missed during the negotiation that preceded the contract. Most of us have the tendency of focusing our attention on the more obvious aspects of the transaction and leave everything to the lawyer. In the end, we find ourselves with a contract which does not meet our expectation. In most cases, what we have as a contract is deficient or lacking in provisions on compliance to schedule, performance of the vendor and cost control.
So, what are the important things that you have to tackle in a negotiation? Obviously, you will have to agree on the contract price of the software package. Over and beyond the price consideration and other related issues, you have to focus extensively on the functionality and support services that you want the vendor to provide under the proposed agreement. You should remember that what is being sold is a collection of ideas and not a tangible and physical product. Its importance is determined by product's ability in providing the functionality that you need within a specified time frame and with the level of quality that you can not achieve using your existing manpower and capabilities.
One of the basics of all marketing and advertising training is a teaching of "Maslow's needs pyramid". This pyramid shows the different motivators and needs in a person's life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. The problem is I've never seen it applied, in the text books. It's presented as the foundation of human motivation and then it's dropped.
I'd like to present to you a way to use Maslow's needs pyramid so that you can get inside the consumer's mind and develop an understanding of what's truly motivating them as they consider purchasing your product or service.
Maslow's needs pyramid present human needs such that each need is pursued and met before the next level of needs can be considered; they build upon one another. The needs from most basic to most complex are:
- physiological needs: food, shelter, sex
- safety needs: clothing, weapons, defense of self
- social needs: social acceptance
- esteem needs: acceptance of self by self
- fulfillment needs: a feeling of having and fulfilling a purpose
So the question is, "How do we use this paradigm to get inside the consumer's head?"
Let's consider a personal fitness training service. Here's how it works at the most basic level. Place yourself in the position of the consumer and think as if you are considering hiring a personal fitness trainer.
1. How will personal fitness training impact my acquisition and use of food? Of shelter? Of sexual behavior? (Now you see why sex is used in marketing so many products - we react to it instinctually)
2. How will personal fitness training impact my personal safety?
- you'll be in better shape and can run faster from a mugger, perhaps.
3. How will personal fitness training positively impact my standing in society? In my social circle? Access to different social circles?
4. How will personal fitness training positively impact how I think about myself?
5. Will personal fitness training have an impact on my personal sense of fulfillment?
I understand that most consumers, will ask themselves these types of questions without really thinking about them. The answers you develop as you purposely ask yourselves these types of questions will give you insight in the processes a consumer may consider or be susceptible to as they are considering purchasing personal fitness training services.
This process will also help you define ways to market that will get consumers to consider your personal fitness training service if they are not. Using Maslow's needs pyramid helps you target your marketing. It is the foundation of:
Motivating to Action
If you can use Maslow's needs pyramid to get inside the head of the consumer by running it through a filter of questions like the one's I've presented above you'll have a tangible marketing advantage because you now can respond to your consumer's internal dialogue.
Using this type of filtering process can also help you create need in those that have not yet developed an interest in your product or service. Simply put yourself in the consumer's place and present you're marketing to them in such a way as to answer or resolve each need in the hierarchy.
Maslow's needs pyramid is a powerful tool that is taught to every marketing and advertising student in the world but it must be understood and applied if it's to actually be useful. Try using Maslow's marketing filter the next time you are considering a marketing campaign. It'll help you get a better grip on what the consumer is thinking and feeling.