Work-life balance as a Head Sales And Marketing is a term used for the idea that an individual needs time for both work and other aspects of life (personal interests, family and leisure activities).
Our schedules are getting busier than ever before, which often causes our work or our personal lives to suffer. The compounding stress of Head Sales And Marketing from never-ending workday is damaging. It can hurt relationships, health and overall happiness.
Benefits of Web-Based Supplier Relationship Management Systems
The best work-life balance is different for each of us because we all have different lives and different priorities. Work-life balance doesn’t mean an equal balance. There is no perfect balance you should be striving for. At the core of work-life balance is meaningful daily Achievement and Enjoyment.
When employees feel a greater sense of control and ownership over their own lives, they tend to have better relationship with management and tend to feel more motivated and less stressed out at work, which in turn increases company productivity and reduces conflicts.
Companies that encourage work-life balance have become very attractive to workers. These companies also tend to enjoy higher employee retention rates and more loyalty. Promoting balance is beneficial to both employees and companies.
Even though the traditional mom and pop retail shops have been getting a lot of attention in recent times, it is the trend of Specialty Stores [Modern Trade Retail Chains] that is really taking off. The Specialty Stores promise big business to the FMCG companies, all thanks to the ever changing attitude of majority of consumers who prefer to shop from specialized stores like Wal-Mart, Spencers, Reliance Retail, Big Bazaar and many more when compared to the stand-alone stores.
Attesting to the fact that consumers have changed their buying perspectives does not make things easier for the FMCG companies. This focus shift has also made the consumer behavior more volatile. An attractive TVC, schemes that work on a buy some get some free model, discounts offered, or a fall in price is enough for the consumer to choose a brand. In a situation as fragile and fickle as this, tracking the sales till the consumption level is very critical for strategic decision making.
Why Specialty Stores are capturing all the Attention of FMCG Industry?
Specialty Stores are the bulk buyers of fast moving & over-the-counter (OTC) products. With thousands of prospective consumers visiting these stores daily, and the evident fact that such products are better exposed and have higher probability of getting sold in small time-frame due to very competitive cost, Specialty Stores have emerged as the hub of attention by sales and marketing strategists of FMCG companies.
Leveraging IT is not an alien concept to majority of the FMCG players, but that often stops till the National Distributors, Stock Keeping Units, or at maximum, the distributor / micro distributor level. To track the ever-changing consumer buying behavior, it is essential to traverse down till the Tertiary level or till a level when the product reaches the hands of the consumers.
In a hypothetical example where the manufacturer of a healthcare product like a disinfectant has a robust method in place, may be a top-notch ERP, to track its Primary product movement and product sale from manufacturer to C & F agent and distributor simultaneously. Some companies also track the secondary level sales from distributor to the sub-distributors; but the last and the most crucial level loses its significance due to multiple challenges in data collection and touch-points. With little knowledge on how consumers are behaving to this disinfectant, the continuous production of the product can come out as a major loss to the manufacturer.
Tracking Sales at Tertiary Level hence becomes one of the key criterions in analyzing:
- Consumer buying behavior
- Production Planning
- Strategies in the distribution channels & route plan
- Limitations in consumer knowledge that influence decisions
- Product Packaging plan
- How consumer motivation and product development decision strategies co-relate
- How manufacturers can adapt and improve their marketing campaigns and strategies to reach the consumer more effectively
Tracking the sales manually at any given level is not possible. Unlike the sale of home appliances or electronic items that is relatively slow, the FMCG products sell quickly and in great numbers. They also have varied product categories & SKUs which make it impossible for the FMCG manufacturer to tap the data. Automating the process becomes a mandate; with companies like CalvinKare, Britannia, India Pistons, etc. already cashing on this IT advancement.
Tertiary Sales is a great criteria for knowing the consumer buying behavior, which inadvertently also acts as product testimonial. Drawing inference from the same example of a disinfectant, a sudden drop in its sale at the tertiary level will help you analyze the reasons- and when you know the "reasons", there is nothing stopping you from improving your sales.
There are many ways employers can promote work-life balance in office, some of which are: company outings, offering remote working and flexible hours, providing good health coverage, encouraging employee education.
Roadmap to a Customer - Centric Strategy
Empowering employees like Head Sales And Marketing to take control over their work and home lives can have a profound impact on their job satisfaction and performance, enabling companies to achieve success. Achieving work-life balance is a daily challenge. It can be tough to make time for family, friends, community participation, spirituality, personal growth, self-care, and other personal activities, in addition to the demands of the workplace.
How should the practice of business continuity evolve to manage the threats and opportunities faced by organizations today and in the future?
Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business operations and safeguarding people. The CulturalManagement provides experts to partner with your organization and develop a comprehensive emergency preparedness and disaster management program.
Procurement researches sales records and inventory levels of current stock, find foreign and domestic suppliers, and stay current on any changes in either the supply of or demand for needed products and materials.
Production and Manufacturing are closely related but are not one and the same. Manufacturing involves activities from research, design and development, production, logistics, and service provision to end of life management. Production involves the processes of making, shaping, etc., while manufacturing involves the process of getting raw materials to goods and their associated services
Purchasing managers, buyers, and purchasing agents aim to find the best merchandise at the lowest possible purchase cost.
Purchasers and buyers find the best goods or services, choose suppliers, negotiate prices, and grant contracts that ensure that the right amount of the product or service is received when it is needed.
PURCHASING AND MATERIALS ACTIVITIES
The Purchasing Manager plays a pivotal role in procurement, vendor development, and negotiation. The manager plans, organizes, directs, controls, and evaluates the purchasing activities of the company. The manager provides expertise in specifying and procuring new and replacement components, parts and equipment, and reviews technical and quality requirements for the purchase of items, spare parts, and services.
To operate cost-effectively the company requires competitive prices commensurate with the technical and service requirements, and the security required by the business.
The role is to manage and operate this process, in particular developing processes to capture and control expenditure and linking with suppliers, both current and potential, to ensure that best prices and quality is achieved.
The Purchasing Manager develops purchasing policies and procedures and controls the purchasing department budget.
* Manages day-to-day functioning of purchasing group.
* Reviews purchase orders to ensure adherence to quality and procedures.
* Ensures that re-ordering of stock is carried out on a daily basis as required to maintain adequate stock levels of parts for production.
* Understands assembly process thoroughly to ensure that the material is delivered just in time.
* Participates in the creation of forecasts, and relates those to production programs and stock required for the daily production round.
* Represents purchasing in discussions and strategies aimed at improving overall integration of purchasing, assets, and accounts payable.
* Liaise with Technical department when creating new products or in matters relating to product specification.
* Participate in the development of specifications for equipment, products, or substitute materials.
* Reviewing the technical specifications for accuracy and completeness.
* Manages the creation and maintenance of Equipment Bill of Materials.
* Overseeing the technical and QA requirements on all items (materials, components, and parts) to ensure that purchased items meet design requirements.
* Managing the shipping, handling and storage requirements on components to ensure high quality items are received and issued to the appropriate departments.
* Standardizing and managing the evaluation of replacement items for obsolete parts and component acceptability.
* Support & Coordinating with the various Departments for Procurement of Common Raw Materials & Packaging Materials.
* Coordinate with various departments for smooth functioning of departmental activity, particularly with Accounting department.
* Rate contracts/tendering /market surveys and data bank of prices for ready reckoning and instant estimations.
* Prepares, monitors and controls department business plans / budgets
Supplier Management and Vendor Sourcing and Analysis
* Undertakes Vendor Analysis & Development of new Vendors.
* Identifies early suppliers for company components, concepts, and production programs.
* Manages vendor documentation program, ensuring that a tracking system is in place and maintained.
* Works closely with potential production suppliers to ensure effective support.
* Searches on a worldwide basis for technology suppliers, technology partners, and future potential suppliers for the company and keeping up with market trends.
* Proactive and acts on initiative to maintain a supplier base and when necessary source alternative suppliers to ensure that the required material products remain in constant stock as required.
* Proactively ensures all suppliers adhere to agreed service levels and to have contingencies plans of supply for all core product ranges.
* Develops and implements appropriate long and short term strategic and tactical initiatives in order to achieve specific buying, sourcing targets.
* Supports the Product Design Group with supplier negotiations, supplier timing plans, and cost forecasts to achieve the most cost effective component delivery.
* Negotiates and executes contracts with the vendors as per requirement of quality, cost and delivery.
* Maintains data of all the prices approved as a record and keeps track of changes in prices frequently and updates.
* Reviews purchase orders to ensure adherence to quality and procedures.
* Oversees the purchase orders to Vendors and order acknowledgements from the Vendors.
* Follows up with Vendor for delivery and to get the material at the right time and required quantity at required locations.
* Follow through on outstanding back orders.
* Maintains effective record keeping on all purchase orders and supplier confirmations.
* Coordinates with accounts for payment of suppliers and resolve issues if any.
* Reviews and processes claims against suppliers.
* When necessary, to develop a sub-contractor base whether local or direct to market level and to set-up on-site, sub-contractor QA and process improvement activity.
Cost Reductions and Efficiency Improvements
* Evaluates cost and quality of goods or services.
* Monitors International Trends in Raw Material for effective negotiations.
* Continuously tries to reduce outgoing funds while not compromising on product quality.
* Obtains best prices for imports from carriers.
* Cost Cutting through negotiation with suppliers (domestic/foreign).
* Negotiation and pricing of current and new products.
* Streamlining production, identifying and eliminating inefficiencies.
* When necessary, Just-In-Time purchases to minimize inventory cost.
* Updating and revising existing purchasing procedures to introduce cost cutting measures.
* Balancing regional and global approaches.
* Accurately monitoring and forecasting stock levels.
* Researching and identifying new products and suppliers.
* Always seeking reliable vendors or suppliers to provide quality goods at reasonable prices.
* Precise monitoring of quantity and timing of deliveries.
* Ensuring relationships with existing suppliers are kept manageable and in the best interests of the business - be this through initiating commercial negotiations, implementing improvement programs and making certain quality, cost and delivery are guaranteed.
* Maximizing the supply chain efficiencies for all accountable suppliers and accounting for the in, and outbound supply chain for the business against agreed service and targets.
* Highlighting purchasing opportunities where identified.
* Managing and developing a solid relationship with suppliers to reduce costs and improve quality including on-time deliveries.
* Plans material as per the requirement of assembly processes to support improvement in the production flow.
* Overseeing continuous improvement initiatives to drive process optimization.
* Developing and managing obsolescence programs, including the strategic direction for components and materials.
* Provide leadership to the team.
* Supervise and motivate the team.
* Develop and train staff to ensure that they meet required performance standards.
* Support in execution of Service Contracts.
* Liaise with support staff as appropriate.
* Provide guidance to staff in handling employee inquiries and to ensure that matters are resolved.
* Demonstrate credibility to win the confidence and support of the top management, suppliers and partners.
* Interact with suppliers, customers, customers' agencies (Artwork Houses etc.), and agents, suppliers and prime producers supplying all group companies.
* Provide assistance to all departments as required.
* Deal effectively with executive, technical and operational and sub-contract personnel.
When a Head Sales And Marketing spends the majority of its days on work-related activities and feel as if they are neglecting other important components of their lives, stress and unhappiness result. Thus, you must learn to draw a clear line between your personal and work time and set clear expectations with your colleagues.