Head Sales And Marketing Customer Centric Strategy

Work-life balance as a Head Sales And Marketing is a term used for the idea that an individual needs time for both work and other aspects of life (personal interests, family and leisure activities).

Our schedules are getting busier than ever before, which often causes our work or our personal lives to suffer. The compounding stress of Head Sales And Marketing from never-ending workday is damaging. It can hurt relationships, health and overall happiness.

Understanding Consumers and Market Segments

The best work-life balance is different for each of us because we all have different lives and different priorities. Work-life balance doesn’t mean an equal balance. There is no perfect balance you should be striving for. At the core of work-life balance is meaningful daily Achievement and Enjoyment.

Why Customer Centricity Is Important

When employees feel a greater sense of control and ownership over their own lives, they tend to have better relationship with management and tend to feel more motivated and less stressed out at work, which in turn increases company productivity and reduces conflicts.

Companies that encourage work-life balance have become very attractive to workers. These companies also tend to enjoy higher employee retention rates and more loyalty. Promoting balance is beneficial to both employees and companies.

Web-based technologies have changed the way many companies do business both online and in their brick-and-mortar locations. Cloud computing systems are among the best known of these new technologies, but most online platforms offer faster and more convenient access to critical data and necessary information for corporate customers. Internet accessibility offers anytime, anywhere flexibility and can boost productivity in a wide range of commercial enterprises. Nowhere is this flexibility more important than in the supplier relationship management field where changes and updates to vendors, suppliers and contractors can significantly impact ongoing corporate operations and revenues. As a result, many companies implement advanced software packages to help them more effectively track and control their supplier relationships on an ongoing basis.

What is supplier relationship management?

Supplier relationship management, or SRM, is concerned with maintaining positive and beneficial corporate relationships with vendors and suppliers. One of the most important elements of SRM is the use of advanced software platforms to more accurately and effectively monitor, record and manage the products and services acquired from these vendors and contractors. Vendor management software can be used to manage existing sources and suppliers and can even help to identify new contracts and vendors who may also be capable of serving the company's needs. Web-based versions of SRM software can be especially advantageous as they can be accessed from anywhere with an Internet connection. This flexibility makes web-based vendor management software an excellent investment for most small to medium business enterprises.

Vendor management software

Vendor management systems typically include a number of analysis tools for business administrators that can allow at-a-glance evaluation of various contractors and suppliers. This can be especially valuable for companies that use numerous contractors in a variety of different work environments. Vendor management systems can often identify ways to consolidate tasks and reduce the overall number of contractors required to accomplish the company's goals. These software packages can even streamline the contractor selection process to reduce overall administrative costs and ensure the highest quality services for each assigned task.

Advantages of supplier relationship systems

For most companies, researching available contractors and suppliers can take valuable staff time and may not provide the in-depth information they need to make the right decisions. A comprehensive web-based vendor management package from a reputable firm can provide a reliable basis for deciding on contractors, vendors and other suppliers of goods and services in the corporate environment.

Web-based vendor management systems can be tailored to meet the individual needs of business and provide a solid basis for making a wide range of supplier and contractor decisions. Companies that choose these advanced online systems can depend on the most up-to-date and accurate information available to assist them in creating the right relationships with contractors, suppliers and vendors, giving them a definite advantage in today's competitive marketplace.

There are many ways employers can promote work-life balance in office, some of which are: company outings, offering remote working and flexible hours, providing good health coverage, encouraging employee education.

Benefits of Web-Based Supplier Relationship Management Systems

Why Customer Centricity Is Important

Empowering employees like Head Sales And Marketing to take control over their work and home lives can have a profound impact on their job satisfaction and performance, enabling companies to achieve success. Achieving work-life balance is a daily challenge. It can be tough to make time for family, friends, community participation, spirituality, personal growth, self-care, and other personal activities, in addition to the demands of the workplace.

How should the practice of business continuity evolve to manage the threats and opportunities faced by organizations today and in the future?

Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business operations and safeguarding people. The CulturalManagement provides experts to partner with your organization and develop a comprehensive emergency preparedness and disaster management program.

What Does it Mean to be Customer-centric?

To have the customer's best interests as the focus of your attention - not to be pre-occupied in your own interests at the customer's expense.

To do this, you need to:

(1) Really know the customer in order to anticipate their best interests.

(2) Differentiate between primary and secondary motives.

Customer-Centric Primary Motives:

Making it easier and nicer for the customer to get and use solutions.

Self-Centric Secondary Motives:

Building revenue and profit through new product development, word-of-mouth, etc.

There's a myth that talking often to your customers (sales, service, surveys, etc.) means you're customer-focused. However, customer-focus goes beyond lip-service to the primary motives that drive your behaviors.

Gap in Desired Versus Actual Customer-Centricity

Half of companies say they're extremely customer-centric, but when customers of those companies were asked, only a tenth of them said those companies were extremely customer-centric. Why is there such a huge gap? When you think about who makes business processes and policies within a company, it's usually the workforce that doesn't interact directly with customers. Three-fourths of companies say that customer experience is not well defined and communicated within their company. Half of companies say they have fair or little knowledge of customer demographics, behaviors, psychographics, and transactional histories. Less than a tenth of companies say they have excellent knowledge of customers. Three-fourths of companies say their employees aren't well versed in how to delight customers.

Ways to Really Know the Customer

This represents an opportunity for those who work directly with customers to share valuable stories and facts with the rest of the company, to help the entire workforce live up to their brand promises. We usually think of marketing, sales, and customer service as outward-facing, with only outbound deliverables.

Yet, if a company is customer-centric, then concentric circles around the customer mean that marketing, service and sales are the natural conduit for helping the rest of the company - engineering, finance, human resources, production, operations, technology, safety, accounting, etc. - understand their impact on customer experience and customer profitability. Three-fourths of marketing groups say they don't influence the customer service function ... so you can imagine how much influence marketing has on the rest of the company!

Customer-facing professionals can sensitize the whole company toward the customer's plight and priorities:

(1) Make sure customer stories reflect the customer experience spectrum.

(2) Use creative ways to share customer stories:

- Intranet
- Internal newsletters
- Bulletin boards & posters
- Lobbies, break rooms, war rooms, conference rooms, cafeteria
- Staff meetings

(3) Involve organization in learning and adapting their mindsets - this is the organization-wide journey guiding everyone on managing their personal impact on customer experience, called internal branding

Return on Investment

Your company makes huge efforts and investments in communicating your value proposition, which is the brand promise that shapes customer expectations. A corresponding investment - at least in energy and scrutiny - makes sense for ensuring the brand promise is indeed delivered. Customer satisfaction occurs when the customer's experience meets or exceeds their expectations. Trust - being true to the brand promise - is biggest the biggest factor in building a customer-centric culture that maximizes customer profitability.

Note: statistics from CMO Council Customer Affinity study and Peppers & Rogers Customer Retention presentation.

When a Head Sales And Marketing spends the majority of its days on work-related activities and feel as if they are neglecting other important components of their lives, stress and unhappiness result. Thus, you must learn to draw a clear line between your personal and work time and set clear expectations with your colleagues.