Work-life balance as a Human Resource Head is a term used for the idea that an individual needs time for both work and other aspects of life (personal interests, family and leisure activities).
Our schedules are getting busier than ever before, which often causes our work or our personal lives to suffer. The compounding stress of Human Resource Head from never-ending workday is damaging. It can hurt relationships, health and overall happiness.
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The best work-life balance is different for each of us because we all have different lives and different priorities. Work-life balance doesn’t mean an equal balance. There is no perfect balance you should be striving for. At the core of work-life balance is meaningful daily Achievement and Enjoyment.
When employees feel a greater sense of control and ownership over their own lives, they tend to have better relationship with management and tend to feel more motivated and less stressed out at work, which in turn increases company productivity and reduces conflicts.
Companies that encourage work-life balance have become very attractive to workers. These companies also tend to enjoy higher employee retention rates and more loyalty. Promoting balance is beneficial to both employees and companies.
The Consumer Market comprises all individuals and households who buy or acquire goods and services for personal consumption - for themselves, family, guests, relatives, friends.
Consumer Buying Behaviour refers to the buying behaviour of final consumers (individuals & households) who buy goods and services for personal consumption. We need to understand consumer behaviour to answer the question: "How do consumers respond to marketing efforts the company might use?"
The buying Decision Process consists of five steps: Recognition of Need, Information Search, Evaluation of Alternatives, Purchase Decision and Post-Purchase Behaviour / Evaluation.
Factors Influencing Consumer Behaviour
Life cycle stage
Personality & Self Concept
Life style identification
Motivation: a need becomes a motive when it is strong enough to propel us to act, to seek satisfaction
Perception: process by which we select, organize and interpret information to form a picture of the world
Learning: changes in behaviour arising from experience
Beliefs: a descriptive thought about something
Attitudes: consistent / enduring favourable / unfavourable evaluations, feelings, and tendencies towards something
Freud's Theory: A motive (or drive) is a need that is sufficiently pressing to direct the person to seek satisfaction. Sigmund Freud assumed people are largely unconscious about the real psychological forces shaping their behaviour... He saw the person as growing up and repressing many urges - these are never eliminated or under perfect control - they emerge in dreams, in slips of the tongue, in neurotic and obsessive behaviour or ultimately in psychoses. Freud suggested that a person does not fully understand his or her motivation.
Frederick Herzberg's two factor theory of satisfiers and dissatisfiers states that the absence of dissatisfiers is not enough - satisfiers must also be present for products to be purchased. In other words, marketers should do their best to avoid dissatisfiers, while identifying major satisfiers or motivators and providing them.
Family is the most important consumer buying unit in any society or market... family members being the most important / influential primary reference group.
Family of orientation: parents, siblings - strong influence on consumption habits that last a lifetime.
Family of procreation: spouse, children - where there are issues of dominance and influence in decision including purchase and consumption.
Reference Groups are groups with whom a person associates and who influence the person's attitudes, values, behaviour, consumption habits... Membership group are those that have a direct influence.
Primary group: continuous, informal interaction - family, friends, neighbours, colleagues
Secondary group: religious, professional, trade union...
Aspirational group: those a person hopes to join
Dissociative group: those whose values or behaviour a person rejects
Social Roles & Status: A role consists of activities a person is expected to perform in society. Each role carries a status. People select products & brands that reflect their role and actual / desired status in society. Marketers need to be aware of the status symbol potential of products & brands.
There are many ways employers can promote work-life balance in office, some of which are: company outings, offering remote working and flexible hours, providing good health coverage, encouraging employee education.
Roadmap to a Customer - Centric Strategy
Empowering employees like Human Resource Head to take control over their work and home lives can have a profound impact on their job satisfaction and performance, enabling companies to achieve success. Achieving work-life balance is a daily challenge. It can be tough to make time for family, friends, community participation, spirituality, personal growth, self-care, and other personal activities, in addition to the demands of the workplace.
How should the practice of business continuity evolve to manage the threats and opportunities faced by organizations today and in the future?
Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business operations and safeguarding people. The CulturalManagement provides experts to partner with your organization and develop a comprehensive emergency preparedness and disaster management program.
Customer centric selling is a selling process that seeks to sell products to the customer with the aim of ensuring that the interests of the buyer are prioritized. Unlike the traditional approach, this selling process seeks to form long-term relationships between the buyer and the seller by turning the seller into a partner rather than a tormentor. However, it does not seek to overhaul or do away with traditional sales values and tactics. Instead, it seeks to make those values adapt to changing consumer patterns and increased scrutiny from government regulations.
Conversations vs. Presentations
Traditional marketing requires that you go with a script in your head and present it to anyone who cares to listen. Though this worked for a while and still works, customer-centric selling tries to replace this with situational conversations. This means that the seller tries to give this person something that is relevant to a situation that is around them.
Features vs. Benefits
Nowadays, people are more interested about their needs than in the past. For this reason, they seek to relate what the product can do to what they need to be done. This means that instead of telling this person that the laptop weighs only three ounce, you tell that person that the laptop is light and portable. This means that you as a salesperson need to highlight the benefits of the product and how it will help that buyer.
Another feature about customer-centric sales strategy is that unlike traditional marketing where the salespersons were seen as a group that needs to be managed (since it was a top down approach), effective selling requires that managers rely on feedback from the salesperson to the managing because it is the salespeople who understand the real difficulties of selling the product based on with their challenges, and therefore, the need for adjusting your product to suit the buyer and not the other way round.
Another unique thing about the customer-centric selling approach is that the seller makes an effort in trying to ask the buyer questions so as to get feedbacks. Here, the seller has not just gone out to recite a couple of features about the product and then give them to a disinterested listener. The seller seeks to show the buyer that he is actually willing to listen to the buyer and then gives him what will be the best. So many people have been able to get valuable information from prospects even though they may not have bought the product, but provided valuable insight as to why the product was not selling in the first place.
As the name suggests, it is important to note that this model for selling is rather new and if you are planning to introduce it to your organization, you may face some stiff resistance to those who are used to the old way of doing things. However, once you try implementing it, you will realize that the benefits of this system far outweigh the challenges.
When a Human Resource Head spends the majority of its days on work-related activities and feel as if they are neglecting other important components of their lives, stress and unhappiness result. Thus, you must learn to draw a clear line between your personal and work time and set clear expectations with your colleagues.