Work-life balance as a Marketing General Manager is a term used for the idea that an individual needs time for both work and other aspects of life (personal interests, family and leisure activities).
Our schedules are getting busier than ever before, which often causes our work or our personal lives to suffer. The compounding stress of Marketing General Manager from never-ending workday is damaging. It can hurt relationships, health and overall happiness.
The Role of the Purchasing Manager
The best work-life balance is different for each of us because we all have different lives and different priorities. Work-life balance doesn’t mean an equal balance. There is no perfect balance you should be striving for. At the core of work-life balance is meaningful daily Achievement and Enjoyment.
When employees feel a greater sense of control and ownership over their own lives, they tend to have better relationship with management and tend to feel more motivated and less stressed out at work, which in turn increases company productivity and reduces conflicts.
Companies that encourage work-life balance have become very attractive to workers. These companies also tend to enjoy higher employee retention rates and more loyalty. Promoting balance is beneficial to both employees and companies.
Even though the traditional mom and pop retail shops have been getting a lot of attention in recent times, it is the trend of Specialty Stores [Modern Trade Retail Chains] that is really taking off. The Specialty Stores promise big business to the FMCG companies, all thanks to the ever changing attitude of majority of consumers who prefer to shop from specialized stores like Wal-Mart, Spencers, Reliance Retail, Big Bazaar and many more when compared to the stand-alone stores.
Attesting to the fact that consumers have changed their buying perspectives does not make things easier for the FMCG companies. This focus shift has also made the consumer behavior more volatile. An attractive TVC, schemes that work on a buy some get some free model, discounts offered, or a fall in price is enough for the consumer to choose a brand. In a situation as fragile and fickle as this, tracking the sales till the consumption level is very critical for strategic decision making.
Why Specialty Stores are capturing all the Attention of FMCG Industry?
Specialty Stores are the bulk buyers of fast moving & over-the-counter (OTC) products. With thousands of prospective consumers visiting these stores daily, and the evident fact that such products are better exposed and have higher probability of getting sold in small time-frame due to very competitive cost, Specialty Stores have emerged as the hub of attention by sales and marketing strategists of FMCG companies.
Leveraging IT is not an alien concept to majority of the FMCG players, but that often stops till the National Distributors, Stock Keeping Units, or at maximum, the distributor / micro distributor level. To track the ever-changing consumer buying behavior, it is essential to traverse down till the Tertiary level or till a level when the product reaches the hands of the consumers.
In a hypothetical example where the manufacturer of a healthcare product like a disinfectant has a robust method in place, may be a top-notch ERP, to track its Primary product movement and product sale from manufacturer to C & F agent and distributor simultaneously. Some companies also track the secondary level sales from distributor to the sub-distributors; but the last and the most crucial level loses its significance due to multiple challenges in data collection and touch-points. With little knowledge on how consumers are behaving to this disinfectant, the continuous production of the product can come out as a major loss to the manufacturer.
Tracking Sales at Tertiary Level hence becomes one of the key criterions in analyzing:
- Consumer buying behavior
- Production Planning
- Strategies in the distribution channels & route plan
- Limitations in consumer knowledge that influence decisions
- Product Packaging plan
- How consumer motivation and product development decision strategies co-relate
- How manufacturers can adapt and improve their marketing campaigns and strategies to reach the consumer more effectively
Tracking the sales manually at any given level is not possible. Unlike the sale of home appliances or electronic items that is relatively slow, the FMCG products sell quickly and in great numbers. They also have varied product categories & SKUs which make it impossible for the FMCG manufacturer to tap the data. Automating the process becomes a mandate; with companies like CalvinKare, Britannia, India Pistons, etc. already cashing on this IT advancement.
Tertiary Sales is a great criteria for knowing the consumer buying behavior, which inadvertently also acts as product testimonial. Drawing inference from the same example of a disinfectant, a sudden drop in its sale at the tertiary level will help you analyze the reasons- and when you know the "reasons", there is nothing stopping you from improving your sales.
There are many ways employers can promote work-life balance in office, some of which are: company outings, offering remote working and flexible hours, providing good health coverage, encouraging employee education.
Vendor Risk Management
Empowering employees like Marketing General Manager to take control over their work and home lives can have a profound impact on their job satisfaction and performance, enabling companies to achieve success. Achieving work-life balance is a daily challenge. It can be tough to make time for family, friends, community participation, spirituality, personal growth, self-care, and other personal activities, in addition to the demands of the workplace.
How should the practice of business continuity evolve to manage the threats and opportunities faced by organizations today and in the future?
Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business operations and safeguarding people. The CulturalManagement provides experts to partner with your organization and develop a comprehensive emergency preparedness and disaster management program.
There are businesses that are mostly self-sustained. And then there are businesses that rely heavily on third-party suppliers, otherwise known as vendors. For example, an events management business rely on equipment suppliers, food and beverage suppliers, chairs and tables suppliers, printers and fabricators to be able to deliver a good, seamless and flawless event.
While these types of business typically depend on a set of reliable suppliers that they regularly work with, the best practice still involves exploring other suppliers every time a requirement comes up. Otherwise, there won't be any chance of discovering better and more cost-effective suppliers at all.
For example, an events management company who has done business with the same audio-visual equipment supplier for the past 10 years was bent on using the same supplier for a big event. One day, however, a faxed flyer came in from a fairly new equipment rental company which offered lower rates. When asked for a quote, this new supplier gave rates that were half the cost that the old supplier offered. So automatically, the events management company signed up a new equipment supplier.
Unfortunately, keeping a database of vendors is a challenging task, especially in companies where there is a fast turnover rate. The danger in these companies is that people leave too soon, without getting the chance to endorse to the next person their "red book" of trusted vendors. As a result, the next person has to start from scratch to build up their own database of vendors.
This is where the importance of vendor management software comes in. So what does vendor management software do? It actually serves as a robust database of all the vendors that the company has worked with in the past, as well as those that they intend to work with in the future.
Typical vendor management software has such functions as vendor registration, a vendor approval scheme, risk management functionality, the ability to track vendor visibility and performance. All these are usually linked to a standard billing and invoicing functionality as well.
Does it sound like something that your business needs? Remember though that there are certain things that you need to keep in mind when investing in software. First, you have to make sure that the interface is user-friendly, the security features meet your standards, the report-generation functionality is flexible and robust, and the after-sales support is responsive.
When a Marketing General Manager spends the majority of its days on work-related activities and feel as if they are neglecting other important components of their lives, stress and unhappiness result. Thus, you must learn to draw a clear line between your personal and work time and set clear expectations with your colleagues.