Work-life balance as a Marketing General Manager is a term used for the idea that an individual needs time for both work and other aspects of life (personal interests, family and leisure activities).
Our schedules are getting busier than ever before, which often causes our work or our personal lives to suffer. The compounding stress of Marketing General Manager from never-ending workday is damaging. It can hurt relationships, health and overall happiness.
Maslows Marketing Filter
The best work-life balance is different for each of us because we all have different lives and different priorities. Work-life balance doesn’t mean an equal balance. There is no perfect balance you should be striving for. At the core of work-life balance is meaningful daily Achievement and Enjoyment.
When employees feel a greater sense of control and ownership over their own lives, they tend to have better relationship with management and tend to feel more motivated and less stressed out at work, which in turn increases company productivity and reduces conflicts.
Companies that encourage work-life balance have become very attractive to workers. These companies also tend to enjoy higher employee retention rates and more loyalty. Promoting balance is beneficial to both employees and companies.
"Behaviour is ultimately the product of the brain, the most mysterious organ of them all." Ian Tattersall (from Becoming Human.Evolution and Human Uniqueness, 1998)
The question of why we are motivated to certain behaviours is perhaps one of the most fundamental in Psychology. Since Pavlov described conditioning in dogs in his famous 1927 paper, scientists have pondered the origins of motivations that drive us to action. For most of the early twentieth century, behaviourists like Watson & Skinner sought to explain behaviour in terms of external physical stimuli, suggesting that learned responses, hedonic reward and reinforcement were motives to elicit a particular behaviour. However, this does not tell the whole story. In the last few decades, the school of cognitive psychology has focused on additional mechanisms of motivation: our desires according to social and cultural factors having an influence on behaviour. Furthermore, recent advances in neuroimaging technology have allowed scientists an insight into the vast complexities and modular nature of specific brain regions. This research has shown that behaviours necessary for survival also have an inherent biological basis.
The biological trigger for inherent behaviours such as eating, drinking and temperature control can be traced to the hypothalamus, an area of the diencephalon. This article will explore the hypothalamic role in such motivated behaviours. It is important to note that a motivated behaviour resulting from internal hypothalamic stimuli is only one aspect of what is a complex and integrated response.
The hypothalamus links the autonomic nervous system to the endocrine system and serves many vital functions. It is the homeostatic 'control centre' of the body, maintaining a balanced internal environment by having specific regulatory areas for body temperature, body weight, osmotic balance and blood pressure. It can be categorised as having three main outputs: the autonomic nervous system, the endocrine system and motivated behavioural response. The central role of the hypothalamus in motivated behaviour was proposed as early as 1954 by Eliot Stellar who suggested that "the amount of motivated behaviour is a direct function of the amount of activity in certain excitatory centres of the hypothalamus" (p6). This postulation has inspired a wealth of subsequent research.
Much of this research has been in the field of thermoregulation. The body's ability to maintain a steady internal environment is of critical importance for survivalas many crucialbiochemical reactions will only function within a narrow temperature range. In 1961, Nakayama et al discovered thermosensitive neurons in the medial preoptic area of the hypothalamus. Subsequent research showed that stimulation of the hypothalamic region initiated humoral and visceromotor responses such as panting, shivering, sweating, vasodilation and vasoconstriction. However, somatic motor responses are also initiated by the lateral hypothalamus. It is much more effective to move around, rub your hands together or put on extra clothes if you are feeling cold. Similarly, if you are too warm you might remove some clothing or fan yourself to cool down. These motivated behaviours demonstrate that in contrast to a fixed stimulus response, motivated behaviour stimulated by the hypothalamus has a variable relationship between input and output. This interaction with our external environment may be a 'choice', however it is clear that the motivation to make these choices has a biological basis.
The mechanics of thermoregulation can be explained by what is sometimes referred to as 'drive states'. This is essentially a feedback loop that is initiated by an internal stimulus which requires an external response. Kendal (2000) defines drive states as "characterised by tension and discomfort due to a physiological need followed by relief when the need is satisfied". The process begins with the input. Temperature changes are picked up from peripheral surroundings by thermoreceptive neurons throughout body which sense both warmth and cold separately. An electrical signal (the input) is then sent to the brain. Any divergence from what is known as the 'set point' - in this case a temperature of approx 37° - will then be identified as an 'error signal' by interoceptive neurons in the periventricular region of the hypothalamus. Armed with these measurements and temperature signals being relayed from the blood, the hypothalamus then launches an appropriate error response. This includes motivating behaviour to make a physical adjustment, e.g. to move around or remove surplus clothing in an attempt to control your temperature.
This type of feedback system in the body is common. Other systems necessary for survival such as regulation of blood salt and water levels are regulated in a similar way. However, the processes that motivate us to eat is much more complex.
Humans have evolved an intricate physiological system to regulate food intake which encompasses a myriad of organs, hormones and bodily systems. Furthermore, a wealth of experimental research supports the idea that the hypothalamus plays a key role in this energy homeostasis by triggering feeding behaviours. Controlling energy balance is of crucial importance and eating is primarily to maintain fat stores in the event of food shortage. If fat cell reserves in the body are low, they release a hormone called leptin which is detected as an error signal by the periventricular region of the hypothalamus. This then stimulates the lateral hypothalamus to initiate the error response. In this case, we start to feel hungry which in turns initates the somatic motor response by motivating us to eat.
Since the hypothalamus also controls metabolic rate by monitoring blood sugar levels, in theory we seem to have a similar feedback loop to temperature control. However in practice this is not a reality. The main difficulty in maintaining energy homeostasis is that motivation does not rise solely from internal biological influences. Cultural and social factors also play an important part in motivation about when, what and how often to eat. In western culture, social pressures to be thin can override the need to eat and in extreme cases like anorexia the drive state becomes reversed. The motivation is no longer to eat because they are hungry but is instead not to eat so they do feel hungry. This corruption of the reward system is well documented and is associated with delusions of body image, a concept which is also linked to the hypothalamus and the parietal lobe. Problems can also occur if an individual receives over stimulation to eat. The prevalence of obesity in today's society is testament to this fact.
There are many ways employers can promote work-life balance in office, some of which are: company outings, offering remote working and flexible hours, providing good health coverage, encouraging employee education.
Strategic Supplier Relationships: The Key to Vendor Performance Management
Empowering employees like Marketing General Manager to take control over their work and home lives can have a profound impact on their job satisfaction and performance, enabling companies to achieve success. Achieving work-life balance is a daily challenge. It can be tough to make time for family, friends, community participation, spirituality, personal growth, self-care, and other personal activities, in addition to the demands of the workplace.
How should the practice of business continuity evolve to manage the threats and opportunities faced by organizations today and in the future?
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We select our store locations. We select our staff. We select the merchandise to carry; and along those lines, we select our vendors. Selecting the correct vendors - in addition to managing these vendors during the selection process and beyond - can often be the difference between making your store profitable or simply providing real estate for the vendors to sell their goods. It is time to manage your vendors!
So... raise your hand if you have ever conducted a thorough Request For Proposal (RFP) process for you vendors. Anyone? In truth, not many have to the extent that you evaluate multiple vendors, creating competition for space in your store. How you manage the RFP process can and will set the tone for all your go-forward vendors. A well-thought out process to vendor selection, can provide real opportunities for you in the following areas:
Rebates: Did you know that vendors offer rebates based on product placement; rack allowances; product movement and other considerations? In some cases, the vendor receives manufacturing rebates that you need to ensure are passed onto you. The RFP Process ensures you identify and capture your fair share.
Incentives: The vendor is in your store for one thing - to sell their product. Meeting the goals of the vendors should only be achieved if they are aligned with your goals. What types of incentives do you vendors provide you in order to meet that goal? Work with the vendor to establish incentives for each party that foster alignment.
Deliveries: You pay for delivery whether you believe that or not. Manage the amount of deliveries to your store on a weekly basis so that you have enough inventory on hand, but not so much that you are paying full-load delivery fees for partial deliveries. You may want to consider adjustments based on seasonality.
Never Out of Basics: All stores carry that "MUST HAVE" product that you can never be out of - ever! Identify your "must have" products and ensure that you and your vendor have a clear understanding on the ramifications if any of these products are ever out of stock. Build in financial penalties for the vendor if you are shorted product on your core offerings.
Marketing: Identify programs and investments that your vendor partner will make in advertising and promoting their products. These should be managed in concert with your overall marketing of your store and determined jointly with the vendor to ensure their financial obligation, as well as timing.
Payment Terms: Standard policy is net 30 days, but have you inquired about discounts if you pay earlier? In some cases, the squeaky wheel gets the oil and if you are in a position to negotiate more favorable payment terms, do so.
Product Returns: Have you established a specific contractual obligation on product or damaged returns? Re-slotting fees and other incremental mark-ups by your vendor with regard to returned products could eat away at your gross profit. In addition, now is the time to establish the process for replacing damaged products.
Contract Terms: How long are you committed to this vendor and what are the "out clauses" in the contract should a better vendor come along? The best place to negotiate this is during the RFP process when the vendor is hungry for your business.
Mark-Ups: Every product you purchase comes with a corresponding markup - or the manufacturer/vendor profit. Most of these markups are determined by a category of products as opposed by the product SKU. Knowing your industry markup ranges by category will better prepare you in establishing the best cost structure for your product acquisition.
Conducting a thorough RFP Process is critical for establishing not only your pricing structure with your vendors but also in developing the process in which business is conducted. Remember, vendors are in YOUR store and it is up to you to determine the roles that each of them play. If you do not take control of your vendors from the onset, you will face an uphill battle within your own store. Or as Winston Churchill once said, "he who fails to plan is planning to fail."
When a Marketing General Manager spends the majority of its days on work-related activities and feel as if they are neglecting other important components of their lives, stress and unhappiness result. Thus, you must learn to draw a clear line between your personal and work time and set clear expectations with your colleagues.